Seize

This impactful testimonial ad immediately captures the audience's attention by invoking the Oathkeepers and highlighting their involvement in the attack on the Capitol on January 6th, 2021. It exposes how candidate Mark Finchem is a member of the organization and the false claims he made about stolen elections. It leaves the viewer with a thought-provoking question: if the former spokesman of the Oathkeeper’s believes Mark Finchem is too extreme for Arizona's Secretary of State, why shouldn't the viewer feel the same way?