Shop TalkArtist: Megan Sullivan
Client: Truxton / Biden for President
“Shop Talk” resonated within the African American community because of its natural, non pre-packaged feel. It wasn’t easy. Over two days, Megan Sullivan combed through five hours of footage with multiple camera angles to produce this ad and the 24 variations that followed. Patience and attention to detail took a freeform shoot and created uniquely authentic spots.