That's a PresidentArtist: Alexander Kalsey
Client: Biden for President
The Washington Post referred to this spot as "an ad for a truck you might use to haul the pulverized shards of a boulder around the desert." But under the testosterone-powered graphics and voice-over was a message subversive to that genre: that strength comes not from bluster but courage, compassion, and resilience. The spot became an evergreen component for the media buy, featured in YouTube masthead takeovers months after its initial release.